As Canadians, we take pride in our nation's official commitment to fostering diversity. A close look at our media, however, reveals that while they often pay lip service to diversity promotion, they actually play a pivotal role in producing and reproducing the values, structures, and priorities of a predominantly "straight," white, male society. The Media Gaze shines a light on the myriad ways that mainstream media -- newscasters, advertisers, filmmakers, and television programmers -- work to appear objective, even as they actively ignore or misrepresent the experiences of those who fall outside their frame of reference. Drawing on a variety of thought-provoking case studies, Fleras explores the implications of the media's framing of women, young men, the elderly, racialized and new Canadians, Aboriginal peoples, the working class and poor, gays and lesbians, and religious minorities. A timely and critically important audit of representational bias in Canada's media industry, The Media Gaze also presents readers with alternative ways of creating, understanding, and analyzing mainstream media.